http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/ IT Strategies for CIOs and IT leaders Tue, 31 Jan 2012 14:10:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/comment-page-1/#comment-30867 CIO Guide to Social Media — CIO Dashboard Fri, 24 Sep 2010 14:27:07 +0000 http://www.ciodashboard.com/?p=1172#comment-30867 [...] Social Media as the CIO’s Trojan Horse [...] [...] Social Media as the CIO’s Trojan Horse [...]

]]> http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/comment-page-1/#comment-3160 Links for Sept 13 2009 | Eric D. Brown - Technology, Strategy, People, Projects Sun, 13 Sep 2009 14:28:09 +0000 http://www.ciodashboard.com/?p=1172#comment-3160 [...] Social Media as the CIO’s Trojan Horse from CIO Dashboard by Chris Curran [...] [...] Social Media as the CIO’s Trojan Horse from CIO Dashboard by Chris Curran [...]

]]> http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/comment-page-1/#comment-3110 Jeff Holmes Fri, 11 Sep 2009 15:59:36 +0000 http://www.ciodashboard.com/?p=1172#comment-3110 Do you really have to worry about #2? Everybody does of course, but you can't really do much about what employees say about your brand. Anonymous posting to Glassdoor, blogs, Twitter, etc make it far too easy to get the "inside scoop". Engaged, productive, happy employees aren't going to trash your brand. Yes there are always some disgruntled employees; just as there are disgruntled customers that should not be the concern. Inept leadership, shoddy manufacturing, lack of customer focus and poor business decisions historically do far more to damage brand equity than some employee's Tweet, Facebook or blog positing ever will. Do you really have to worry about #2? Everybody does of course, but you can’t really do much about what employees say about your brand. Anonymous posting to Glassdoor, blogs, Twitter, etc make it far too easy to get the “inside scoop”. Engaged, productive, happy employees aren’t going to trash your brand. Yes there are always some disgruntled employees; just as there are disgruntled customers that should not be the concern. Inept leadership, shoddy manufacturing, lack of customer focus and poor business decisions historically do far more to damage brand equity than some employee’s Tweet, Facebook or blog positing ever will.

]]> http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/comment-page-1/#comment-30649 Jeff Holmes Fri, 11 Sep 2009 15:59:00 +0000 http://www.ciodashboard.com/?p=1172#comment-30649 Do you really have to worry about #2? Everybody does of course, but you can't really do much about what employees say about your brand. Anonymous posting to Glassdoor, blogs, Twitter, etc make it far too easy to get the "inside scoop". Engaged, productive, happy employees aren't going to trash your brand. Yes there are always some disgruntled employees; just as there are disgruntled customers that should not be the concern. Inept leadership, shoddy manufacturing, lack of customer focus and poor business decisions historically do far more to damage brand equity than some employee's Tweet, Facebook or blog positing ever will. Do you really have to worry about #2? Everybody does of course, but you can’t really do much about what employees say about your brand. Anonymous posting to Glassdoor, blogs, Twitter, etc make it far too easy to get the “inside scoop”. Engaged, productive, happy employees aren’t going to trash your brand. Yes there are always some disgruntled employees; just as there are disgruntled customers that should not be the concern. Inept leadership, shoddy manufacturing, lack of customer focus and poor business decisions historically do far more to damage brand equity than some employee’s Tweet, Facebook or blog positing ever will.

]]> http://www.ciodashboard.com/social-media/social-media-as-the-cios-trojan-horse/comment-page-1/#comment-3085 Tweets that mention Social Media as the CIO’s Trojan Horse — CIO Dashboard -- Topsy.com Thu, 10 Sep 2009 19:27:42 +0000 http://www.ciodashboard.com/?p=1172#comment-3085 [...] This post was mentioned on Twitter by Chris Curran, Chris Curran and plake777. Chris Curran said: Social Media as the CIO’s Trojan Horse - CIO Dashboard http://bit.ly/16GHPG (please comment and RT) #CIO #india [...] [...] This post was mentioned on Twitter by Chris Curran, Chris Curran and plake777. Chris Curran said: Social Media as the CIO’s Trojan Horse – CIO Dashboard http://bit.ly/16GHPG (please comment and RT) #CIO #india [...]

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