November 7, 2011
Print PDF When I was setting my clocks back this weekend for Daylight Savings Time, I started thinking about how some CIOs are at risk of getting left behind on social media. The current situation is similar to what transpired at the dawn of e-Commerce back in the mid-90s. CIOs were dragging their feet on e-Commerce rollouts so the sales and product teams took matters into their own hands. They hired outsiders and cut CIOs out of ...
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February 17, 2011
Print PDF Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. In conversations with CMOs here’s what they say they are looking to learn from social media conversations: The explosion of uncontrolled communication and the proliferation of channels represent ...
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