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Why Twitter is the Duct Tape of Marketing and Why Every Firm Needs to Know How to Use It

April 3, 2009

Chris Curran & John Sviokla Duct tape is universally useful because it is incredibly simple, almost infinitely flexible, easily available, and cheap.  Twitter shares all these attributes.  Twitter is a new layer of communication which can be overlaid on everything – just like Duct Tape can be used to repair a chair, or make an artificial flower.  Anyone can use the web and their phone to both send and receive tweets (messages of 140 characters or ...

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