Larry Dignan (@ldignan), ZDNets Editor in Chief, recently referenced a post written by my friend Vinnie Mirchandani at Deal Architect. In it, Vinnie makes several interesting assertions about the effectiveness of analytics in the enterprise. For example, he thinks that many companies can’t or don’t want to deal with the truth in the data because they won’t like the answers. I’ve been thinking a lot about analytics and its role in business decision making while ...
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