Marketing
One Simple Solution to Unite the CIO and CMO
Why can’t CIOs and CMOs just get along? Based on my experience, there is one primary reason why their relationship is adversarial: the CIO and CMO can’t agree on who is responsible for what, so they are perpetually trampling on each other’s toes. Our 2014 Digital IQ study identified a strong CIO-CMO partnership as one […] MORE
June 17, 2014
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PwC’s CIO/CMO Roundtable with Geoffrey Moore
Guest Post by Ted Shelton On a recent evening in Silicon Valley, PwC hosted the well-known author <a title=”Geoffrey Moore” href=”http://www.geoffreyamoore.com/”>Geoffrey Moore</a> and 15 CIOs and CMOs from some of the leading Bay Area <a title=”PwC Technology Sector Practice” href=”http://www.pwc.com/us/en/technology/index.jhtml”>global technology firms</a>. Over dinner Geoffrey led a spirited conversation on the new challenges that CIOs […] MORE
February 12, 2013
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Social Media Monitoring and Analysis
Guest post by Jeff Auker The market for the monitoring and analysis of social media conversations is beginning to hit its stride, so CIOs should expect a growing demand from your marketing colleagues for assistance selecting, installing, and maintaining a social media intelligence tool set. In conversations with CMOs here’s what they say they are […] MORE
February 17, 2011
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