Enterprise Collaboration - What’s Your Problem?post by Chris Curran on February 25, 2010
Standing in line at DFW this morning, I glanced over to scan the latest TSA signage. The placard asks that anyone who has feedback to vista the TSA blog. Huh? Why use a blog that’s intended primarily as a publishing channel to collect feedback? That struck me as odd. So, I went to the site to have a look.
After visiting the site, I was pleasantly surprised that they have a pretty decent, content-oriented blog going with a good voice (from Blogger Bob, no less) and a link to a feedback form. So, no, the TSA isn’t trying to use a blog as a feedback platform like the poster suggested. But the issue of matching the right tool to the right problem is still a good one that many of our clients struggle with (or don’t but should).
This week I spent some time with the CIO of a global financial services company who is laser focused on establishing a set of internal social media capabilities (or enterprise 2.0, if you prefer) and experimenting. He told me about a platform that one of his incumbent vendors “lent” him for the rest of the year and that he has several communities in various states of readiness. My question to him was “what collaboration problem are you trying to solve?” After talking for several minutes, we came up with a few business things that could benefit from better collaboration, better idea generation and better sharing. But I explained that I don’t think this is enough.
To help focus and prioritize efforts, I suggested that he line up the kinds of collaborations and interactions he’s trying to address, what current business problems that they might improve and how he would measure the efforts. Maybe a table like this could help your e2.0 efforts too?
Enterprise 2.0 and Enterprise Collaboration Alignment
In the case of my CIO colleague, he told me about using some of the tools to get ideas from the field in detecting and preventing fraud. This is a business problem with high importance and visibility and seems like one that could benefit from collection and magnification of the best ideas in the field. The next steps for him are to make sure he has “the right” tools aligned with that goal and some way to measure the initiative’s impact.
How have you and your organization aligned the right business problem to the right collaboration tools?
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